As global attention builds toward soccer in 2026, Brampton is getting ready to celebrate the game, the cultures and the community that make our city Where the Game Grows.
Through the recent Game On: Make Every Big Game a Business Opportunity webinar, hosted by the Brampton Entrepreneur Centre and facilitated by the Retail Duo Inc., local businesses explored how major sporting moments can be transformed into powerful marketing opportunities.
Major global events like soccer in 2026 create a unique opportunity for local businesses to increase visibility, attract new customers, and create memorable experiences.
From retail to restaurants to service-based businesses, the webinar highlighted how tapping into major moments can:
Businesses were encouraged to think beyond traditional promotions and explore creative, community-driven activations such as:
As the world turns to soccer in 2026, the City of Brampton is preparing to showcase the energy, diversity, and vibrancy of our community.
Local businesses play a key role in bringing this moment to life across the city.
Planning a soccer-themed promotion, a watch party, a special menu, or a community activation? We want to hear how you’re getting involved.
Submit your Expression of Interest by April 24, 2026 to take part: City of Brampton | Experience Brampton | Business Opportunities
By participating, businesses can help shape a city-wide celebration of a sport that connects cultures and communities around the world.
If you weren’t able to attend, you can still access insights and inspiration to help your business get involved.
Learn more about opportunities to activate your business and be part of Brampton’s Entrepreneurship ecosystem: Brampton Entrepreneur Centre | Economic Development
Additional Links:
City of Brampton | Experience Brampton | Where the Game Grows
City of Brampton | Experience Brampton | Business Opportunities
Opportunities like this go beyond a single event, they’re about positioning your business at the centre of moments that matter.
As Brampton continues to grow as a hub for culture, innovation, and community, this is your chance to be part of something bigger.
As one of the fastest-growing cities in Canada, Brampton is home to 800,000 people and more than 124,000 businesses. People are at the heart of everything we do. We are energized by our diverse communities, we attract investment, and we are embarking on a journey to lead technological and environmental innovation. We partner for progress to build a healthy city that is safe, sustainable, and successful. Visit brampton.ca to learn more.
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