From humble beginnings in the Crump family garage, Joe and Margot Crump have quickly built one of Canada’s leading pet treat companies.
The Crump Group, founded in 2006, now operates out of 40,000 square feet of manufacturing space with a team of more than 60 passionate employees in Brampton. The Crump Group of companies produces quality dog treats from a limited ingredient list sourced in Canada and the U.S.
With growth, increased capacity and equipment came an opportunity to launch their own Crumps’ Naturals brand of dog food. The food was developed to fill a void in the market and tap into industry trends. Increasingly, consumers are looking for hormone and antibiotic free meats, organic fruits and vegetables, and alternatives to traditional pet food.
Crumps’ GutsyTM dehydrated dog food includes a unique blend of novel ingredients specifically targeted around protective “gut” health.
Joe and Margot Crump believe they are entering the pet food category at an optimal time. Comparisons are currently being made between the popularity and rise of “craft breweries” and smaller pet food manufacturers like themselves. Newer consumers often prefer to support family owned businesses, valuing transparency and ingredients they can understand.”
Crumps move to the pet food market, and a new opportunity to produce products under the President’s Choice (PC) brand, are not only good for their company, but also for the broader community. This past year they have worked closely with local businesses and have hired a number of employees who primarily live within the city of Brampton.
Crumps’ Naturals products can be found at many leading pet stores including Pet Valu, Global Pet Foods, PetSmart Canada, PetLand, Jacks, Pet Food Express, Pet Supplies Plus, Pet People and many other pet specialty retailers.
For more information on the Crump Group, please visitwww.crumps.ca.